Camisole Day

Back in October of 2007 there was a report about a Taiwanese lingerie company, Audrey Underwear, who celebrated record sales by asking it’s 500 plus female workers to wear their “smalls”, intimates and undies. More than 90% did so.

“We have been waiting for this day all month. Today, we are super high, and don’t know where to put our eyes,” salesman Cai Mingda told Straits News.

Zhang Yufeng, 32, a mother of two, admitted: “I have been on a strict diet to get ready for the day. When I was trying on my outfit at home, my husband told me I should dress like this every day.”

And Liao Wenshen, 30, added: “The men were red-faced all day, and were becoming so polite to us. It’s so funny!”

Huang Bihui, PR manager of the company, explained: “We introduced eight new camisoles into market and sold more than 20,000 in less than two months so we named the 21st as Camisole Day.”

Employment lawyers said there was nothing illegal in the move so long as it was voluntary but it had its critics.

Wu Juanyu complained: “Some women may feel forced to join in because of peer pressure and job competition. I don’t know if the company is selling underwear or women’s bodies.”

It will be intresting to see if they do it again this year